The Walt Disney Parks and Resorts continually push the boundaries of creativity and innovation to deliver the best possible experiences to guests. Over the past few years, they've devoted considerable time and resources to create a more immersive, seamless and personal experience for each and every guest who spends time at the Walt Disney World Resort.Some of these initiatives are more apparent and can already be seen by guests - like our interactive queues at Walt Disney World Resort and the Enchanted Art on Disney cruise ships - while others are more behind-the-scenes and are focused on "how" visitors plan, access and enjoy their experiences with us. Over the next several months, the Disney Company will be rolling out a collection of tools at the Walt Disney World Resort called MyMagic+ that will give guests more opportunities to customize and personalize their entire visit.
MyMagic+, will enable guests to access the FastPass system before their vacations even begin! Guests will be able to do that and more, enabling them to spend more time together and creating an experience that's better for everyone. A major component of MyMagic+ is the new My Disney Experience website and mobile app, which gives guests planning their trip the latest information on all Walt Disney World Resort has to offer. Knowing that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously, there will be options for each personal style. No matter where guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they'd like to create the exact Disney experience they want. They can book dining and other experiences and reserve times for their favorite attractions, shows and more through an enhanced FastPass system, FastPass+. Once they arrive, they can use their smart phones to spontaneously change their plans in the moment, exploring the parks at their own pace and getting the most out of their visit.
Linking the entire MyMagic+ experience together is an innovative piece of technology called the MagicBand. Worn on the wrist, it will serve as a Guest's room key, theme park ticket, access to FastPass+ selections, PhotoPass card and optional payment account all rolled into one. Testing of certain aspects of MyMagic+ began last month and the early reactions from guests have been fantastic. The Disney company will be testing, adjusting and adding features to MyMagic+ and My Disney Experience over time and will continue to make improvements based on our Guests' feedback.